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A Wider View
In the cynical climate of today's world, most people would probably assume a New York plastic surgeon and his lawyer brother would be happier yachting or playing golf than they would be doing anything to help humanity. But film producers Todd and Jedd Wider are doing just that, and they've turned their love for film into a business with the perfect combination of profit, critical acclaim and altruism.
Their film "Taxi to the Dark Side," the story of an Afghani taxi driver beaten to death at Guantanamo Bay, won this year's Oscar for best documentary feature. This month, "Kicking It," their inspirational film about the Homeless World Cup, will be released in New York and Los Angeles after being optioned by ESPN in what was one of the largest acquisitions at January's Sundance Film Festival. They share their thoughts about the sometimes difficult but always rewarding task of creating and marketing socially redeeming art.
Entrepreneur: How would you define your filmmaking ventures in terms of the ratio of art to entrepreneurship?
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