Branding
Admit One
Much has been written about the importance of brands, especially in this crowded, competitive world. If you're not a brand, ...
Much has been written about the importance of brands, especially in this crowded, competitive world. If you're not a brand, ...
A Profitable Helping of Sustainability
I have two reasons why I'm dedicating a two-part series to green restaurants. The first is that restaurants account ...
I have two reasons why I'm dedicating a two-part series to green restaurants. The first is that restaurants account ...
5 Hidden Benefits of Designing It Yourself
These days, do-it-yourself (DIY) is everywhere, invading industry after industry. So if you're weighing the pros and cons ...
These days, do-it-yourself (DIY) is everywhere, invading industry after industry. So if you're weighing the pros and cons ...
Restaurants Produce Green Profits
Here’s why I am writing a two-part series about restaurants and "Going Green": According to the ...
Here’s why I am writing a two-part series about restaurants and "Going Green": According to the ...
All Branding Articles
Entrepreneur.com - For Gabrielle Reece, home means the pristine, peaceful beaches of Maui, Hawaii, for six months a year and the beachfront, celebrity-filled community of Malibu, California, for the ...
• Fixing Fishman
BusinessWeek.com - How a routine packaging redesign at the high-end music equipment maker kick-started a companywide turnaround
• Gary Vaynerchuk Is Thirsty
BusinessWeek.com - The host of WineLibraryTV wants to use the Internet to make him bigger than Emeril Lagasse, Rachael Ray, and Oprah
• 5 Ways to "Spring Clean" Your Brand
Entrepreneur.com - When is the last time you took a hard look at all your branding materials (e.g., your marketing materials, packaging and website)? Do they match one another? Is the information ...
• Restaurant Reviews Hunger for the Web
BusinessWeek.com - A hit on public TV, Chicago's Check, Please! sees the Net as a bigger market for its popular videos
• When Your Ad Tactics Don't Fit Your Brand
BusinessWeek.com - It's a common mistake advertisers make—falling in love with a novel idea and force-fitting it (or not) to the overall strategy for their brand
• Building a Brand with Widgets
BusinessWeek.com - The customizable bits of software on Facebook and other social networking sites are the latest trend in viral marketing. But are widgets here to stay?
• Differentiating Your Business
Entrepreneur.com - Some of the most successful businesses in the world have made their mark by articulating their unique capabilities. FedEx put itself on the map by guaranteeing packages would ...
• The New Rules of E-Branding
Entrepreneur.com - Have you ever considered the differences between traditional, "offline" branding and branding on the internet? Many traditional branding strategies don't translate ...
• The Influencers
Entrepreneur.com - To see a slideshow of this year's influencers, click here In our first-annual look at the nation?s top 25 influencers, we name the individuals, groups and trends we ...
• Go for the Green
Entrepreneur.com - Selling environmentally friendly products and services has gone mainstream. Not only is this good for the planet, it?s also great news for your business because consumers are ...
• The Whole Package
Entrepreneur.com - You see big corporations jumping on the latest packaging trends, from temperature-sensitive labels (Coors Light) and packaging reduction programs (Wal-Mart) to revamped looks ...
• Colors That Bring Out Your Brand
Entrepreneur.com - According to research, color greatly boosts brand recognition and plays a huge role in a consumer's choice of product. It also triggers memory and evokes emotion. So if color ...
• 10 Cheap Ways to Build Your Brand
Entrepreneur.com - Many small businesses are good at pursuing a relationship with customers, but they aren't as good at nurturing it. Nurturing a relationship allows you to reinforce your brand ...
• 6 Ways to Convey Quality
Entrepreneur.com - Let's say that what differentiates your product or service from your competitor's is quality. It may seem like advertising "quality" would be a breeze, right? ...
• Up, Up and Away
Entrepreneur.com - Who: Ted Adams, 38; Alex Garner, 36; Kris Oprisko, 38; and Robbie Robbins, 37 What: IDW Publishing , the publishing division of Idea and Design Works, a design, production and ...
• What's Your Story?
Entrepreneur.com - Often what sets one company apart from the next is the entrepreneur at its helm--his or her personality, history and philosophy shape the company's corporate culture and, ...
• What Your Sign-off is Really Saying
Entrepreneur.com - You've just finished composing an e-mail to a potential client you've talked with a few times before. Now for the tricky part: your sign-off. Should you use ...
• Target the Right Niche
Entrepreneur.com - It's a common misconception that if you're not casting a wide net with your marketing, you're leaving money on the table. Actually, the opposite is true. It's more ...
• Protecting Your Brand with Trademarks
Entrepreneur.com - Establishing a strong brand is pivotal to business success. Protecting that brand is equally important. Yet many small businesses overlook an important first step in securing ...